Tag Archives: bounce rate

Bounce Rate? Understand What it Means & Why You Should Stop Freaking Out About it.

If you monitor your websites performance chances are you have run into the dreaded bounce rate. Bounce Rate is defined as the number of visitors on your website who navigate away from your site after viewing only one page. This could be a good or a bad thing depending on the goals of your website.  We get a lot of calls that start off:  “Why is the bounce rate so incredibly high?  Is my site broken? How can I fix it?”  Well the answer is usually “No the site is not broken but let me take a look at it and see if there is anything we can do to drive customers into more of your website.”