Tag Archives: google+

Bounce Rate? Understand What it Means & Why You Should Stop Freaking Out About it.

If you monitor your websites performance chances are you have run into the dreaded bounce rate. Bounce Rate is defined as the number of visitors on your website who navigate away from your site after viewing only one page. This could be a good or a bad thing depending on the goals of your website.  We get a lot of calls that start off:  “Why is the bounce rate so incredibly high?  Is my site broken? How can I fix it?”  Well the answer is usually “No the site is not broken but let me take a look at it and see if there is anything we can do to drive customers into more of your website.”

If You are Ignoring These Social Media Tools You Are Throwing Away Money

Social media marketing can be a difficult thing for small businesses especially in the off season.  Everyone is talking about it, but it can be hard to see through the hype and understand which options really are right for your business.  After some thought and research , these are what I see as the top choices for small businesses to consider. I know you will be saying where is facebook, and twitter, however most people are already using one of these and I consider them the basics of social media. In this article I am attempting to expand your social media understanding and show the value of looking outside of the big two of social media and extend your brand to new markets.