Bounce Rate? Understand What it Means & Why You Should Stop Freaking Out About it.
If you monitor your websites performance chances are you have run into the dreaded bounce rate. Bounce Rate is defined as the number of visitors on your website who navigate away from your site after viewing only one page. This could be a good or a bad thing depending on the goals of your website. We get a lot of calls that start off: “Why is the bounce rate so incredibly high? Is my site broken? How can I fix it?” Well…